Making a functional and trendy website for your company is not enough. The website design should be able to compete with the contemporary websites in a ‘natural’ search result. The more your website occurs in the search results the more likely it is to have traffic. Even though a visit to your web page by a visitor does not guarantee anything but it does mean one thing; the more the visitors, the higher would be the conversion rate of these visitors into customers.
This is where Search Engine Optimization (SEO) comes into play. There are numerous tips available online for making your page search engine optimal. This article does not contain such great technical aspects of it but rather general and practical approach towards making a website search engine friendly.
Make your page inclusive and interactive
When it comes to the user, the web pages today concentrate on user experience. So, a website design always keeps its users priority first. Using sub-headings, keywords that generally user searches for, images, illustrations and flash videos are a few things that should be available in the page’s content. But a search engine cannot see these images or videos when it analyses the page, so what purpose do they serve?
These images and videos should come with proper description about the content they are showing and this should be to the point. Even though the search engine cannot look at the relevancy of your image or video file to the searched keyword’s context, it definitely can abstract your page’s viability from the provided description
Using relevant links
If you look at the algorithms used by the Search Engines, you would come across ‘crawlers’. These crawlers are used to browse through websites to search for relevancy of your page with respect to the searched keyword. If there is a link to your page on some other website, the crawlers visits that link and the more authentic that link is the more authoritative your page is. So having links to your pages by websites also builds your page value.
Using keywords in explicit places
Having a website design with appropriate keywords used at the correct places helps increase the page’s viability. It has already been talked about using description of images and videos which happens via ‘alt’ attribute. Using keywords in your URL and giving relevant titles in your ‘title’ tag improves your search chances. Using whole words in your URL creates better chances rather than short forms.
Use optimal graphics
Now this is a relative point and it may depend upon need of different websites but users do not want pages that take too long to load and display. This is the common mistake by newbies, who make really attractive pages with a lot of graphics to display content. However, the page speed could be enhanced by disabling HD images or few flash animations but it is you who has to decide what works for your website.
Use SEO tools to check your web page
Once the website design is over it is advisable to go for a SEO checkup of your page before releasing it online. There are various online tools available to do so including Google Webmaster tool or SEO Report card. They provide a very good insight on how your page performs and therefore is an advisable thing to do.
By using the above mentioned tips you can definitely give a small push to your website and improve its ranking. And, if you are just starting a little knowledge about how crawlers pave out the path for web searches and the algorithms used by the search engines can definitely give you a little more insight on how to have a better website design.