When it comes to the user, the web pages today concentrate on user experience. So, a website design always keeps its users priority first. Using sub-headings, keywords that generally user searches for, images, illustrations and flash videos are a few things that should be available in the page's content. But a search engine cannot see these images or videos when it analyses the page, so what purpose do they serve?
These images and videos should come with proper description about the content they are showing and this should be to the point. Even though the search engine cannot look at the relevancy of your image or video file to the searched keyword's context, it definitely can abstract your page's viability from the provided description
Using relevant links